New vehicle sales for the first month of 2025 of 86,804 were down 3.3 per cent on the result for the same period last year demonstrating that the market remains flat following a weak second half of 2024.
FCAI Chief Executive Tony Weber said weakness in the market in 2024 has continued through to the January result and that current economic conditions remained a major consideration for consumers in all market segments,” Mr Weber said.
“Sales of hybrids and plug-in hybrid vehicles continued to grow and now make up nearly one in five of new sales representing 17.1 per cent and 2.2 per cent of sales respectively.
“However, sales of battery electric vehicles were remarkably low and based on data from all sources, EVs accounted for just 4.4 per cent of sales, the lowest since October 2022. This is a major concern because consumers are turning away from EVs at the time the Commonwealth Government has introduced the New Vehicle Efficiency Standard (NVES).
“The industry continues to increase the range of zero and low emission vehicles providing consumers with an increased choice of models and varying price points. However, the Government needs to reconsider the steps it can take to build consumer confidence in EVs, otherwise their ambitious NVES targets will not be met,” Mr Weber said.
Toyota was the market leader with sales of 18,424 during January, followed by Mazda (8,322), Ford (6,830), Kia (5,720) and Mitsubishi (5,681).
The Toyota RAV4 was Australia’s top selling vehicle with sales of 5,076 followed by the Ford Ranger (4,254), Toyota HiLux (3,302), Toyota Prado (2,847) and the Mitsubishi Outlander (2,090).
For January 2025, sales in the Australian Capital Territory were down 11.9 per cent on January 2024 to 1,137; New South Wales was down 4.0 per cent to 25,717; Northern Territory increased by 3.4 per cent to 767; Queensland decreased 4.4 per cent to 18,913; South Australia also decreased by 3.5 per cent to 5,791; Tasmania had a decrease of 3.9 per cent to 1,435; Victoria decreased 4.1 per cent to 22,786 and Western Australia increased 3.5 per cent to 10,258.
VFACTS JANUARY 2025
Summary by Class:

Key Points:
- The January 2025 market of 86,804 shows a decrease in new vehicle sales of 2,978
(-3.3%) compared to January 2024 (89,782). There were 25 selling days in both January 2025 and January 2024 which resulted in a decrease of 119.1 vehicle sales per day in January 2025. - The Passenger Vehicle Market is down by 3,651 vehicle sales (-22.2%) over the same month last year; the Sports Utility Market is up by 2,918 vehicle sales (5.9%); the Light Commercial Market is down by 2,153 vehicle sales (-10.5%) and the Heavy Commercial Vehicle Market is down by 92 vehicle sales (-3.2%) versus January 2024.
- Toyota was market leader in January, followed by Mazda and Ford. Toyota led Mazda with a margin of 10,102 vehicle sales and 11.6 market share points.
SALES RESULTS:


Total Vehicle Sales – Year to Date:

VFACTS monthly vehicle sales data is available on the third working day after the end of every month.