Australia’s new vehicle market

In 2016, the Australian new vehicle market reached 1.178 million, up 2 per cent on the industry’s previous record year of 2015.

The 2016 record year also marked a continued shift in buyer preference and market dynamics with a light commercial vehicle, the Toyota Hilux, topping the national vehicle sales charts over a 12-month period for the first time in Australian automotive history.

SUV sales accounted for 37.4 per cent of the total market, up from 35.4 per cent in 2015.

To see the full report, go to the 2016 new car market page.

Latest sales figures

For the latest sales figures, see the media release section.

For VFACTS Motor Vehicle Classifications and Definitions, see the Segmentation criteria page.

Production figures

For monthly production volumes, see the Australian Automotive Industry - Monthly Production Volumes page.

More detailed information

If you would like more detailed information about vehicle sales including breakdowns by model, state, fuel-type or buyer type please see the order and enquiry forms on the need more detailed information page.  

Australia’s new motorcycle market

Australia’s motorcycle, ATV and scooter sales reached a total of 114,783 in 2016 — an increase of 7,073 units over 2015 and posting the fifth highest sales result in the industry’s history.

Honda was the largest selling brand again, holding 22.9 per cent (26,276 units) of the total market.

Close behind in second place was Yamaha with 21.7 per cent of the total market (24,899). Kawasaki was third with 9.2 per cent (10,592 sales), Harley-Davidson fourth with 9 per cent (10,282 sales) and Suzuki fifth with 8.6 per cent (9,924 sales).

Road bike sales were again healthy across the industry, increasing 5.3 per cent over the 2015 result and accounting for 41.6 per cent of the total market. Australians rode home with a total of 47,753 new road bikes in 2016.

Off-road motorcycle purchases accounted for almost 35 per cent of total market with 39,710 sales. The popularity of this segment grew at a slightly higher rate than that of road bikes in 2016, with the 39,710 off-road sales for 2016 representing a 6.3 per cent increase on 2015 figures.

The ATV market grew by a solid 14.4 per cent over 2015, with a total of 22,834 ATVs sold nationally in 2016. ATV sales represented 19.9 per cent of the total motorcycle market.

Scooters continued their decline in popularity with total sales in this segment of 4,486, down 11.0 per cent on 2015.

For more information on the 2016 full year sales results, see the 2016 new motorcycle market page.

Latest sales figures

For the latest sales results, see the Quarterly motorcycle sales report page.