In a concerted effort to encourage more riders to wear helmets, Australia’s leading ATV/SSV brands will give away the market’s newest and most innovative helmet with every ATV and SSV ute sold during September.
The free helmet offer is the industry’s most determined effort yet to convince ATV users of the proven safety benefits in wearing a helmet.
The free helmet offered* is the newest and latest technology available, and designed specifically for ATV and SSV users. The Shark ATV/SSV is the result of extensive feedback from farmers and graziers to address many of the issues with using a traditional style of helmet while mustering or fencing.
The Shark Drak ATV/SSV is of a lightweight composite fibre shell construction, with excellent ventilation through the top of the helmet and open ear grilles at each side so that riders can hear what is happening around them. The buckle design has a one-click function for use with gloved hands, the safety standards are first class (fully certified to ECE2205 and DOT standards), the helmet is Bluetooth-ready, and comes with a range of optional utility packs such as added sun, insect and dust protection aids. It’s road legal and can also be used on motorcycles.
The new Shark helmet retails for $259 but is free to anyone who buys a Honda, Suzuki, Yamaha or BRP utility ATV/ATV during September.
The Chief Executive of the FCAI, Tony Weber, said that this September-only promotion revealed the industry’s fierce resolve to inspire more ATV and SSV riders to strap on a helmet.
“As recently as last week we heard from the Tasmanian Coroner the potential life-saving importance of wearing a helmet while riding your ATV or SSV,” Mr Weber said.
“All the best expert advice tells us how important this is. So the industry has stepped up and invested tens of thousands of dollars in this promotion to make more Australians farm safe.
“The research tells us that 30 per cent of fatally injured riders would have survived if they had been wearing a helmet. So if we as an industry can provide a helmet that is cooler, lighter and more comfortable to wear, then hopefully more people will wear them and lives will be saved.”
He added that there were a number of other very important elements to keeping riders safe.
- Keeping children off adult-sized ATVs
- Don’t ride when impaired by drugs and/or alcohol
- Don‘t allow passengers on single-seat ATVs; and
- Enrolling in an accredited rider training program, or take the on-line e-learning test at atvsafety.snaplearn.com.au.
*Terms and conditions apply. Go to https://www.fcai.com.au/Safety/ATV-safety