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Positive Start to 2016 for the Motorcycle and ATV Industry

The motorcycle, all-terrain vehicle (ATV) and scooter market for the first quarter of 2016 was 1.6 per cent higher than the corresponding period in 2015.  These numbers include strong growth in off road (3.7 per cent), road (2.8 per cent) and ATV (2.7 per cent) segments of the market.  FCAI Chief Executive Tony Weber said that the figures provided a positive start to 2016 for the motorcycle and ATV industry.

The total market between January and March 2016 was 24,994. Of these, 11,576 road bikes were sold in the first quarter of 2016 which represented just over 46 per cent of the total motorcycle, all-terrain vehicle (ATV) and scooter market.

Releasing the first quarter motorcycle sales figures, Mr Weber said Honda was the leading volume manufacturer with 5,512 units sold or 22.1 per cent of the total market.   Honda was followed by Yamaha with 4,995 units (20 per cent market share), Kawasaki with 2,684 units (10.7 per cent market share), Suzuki with 2,395 (9.6 per cent market share) and Harley Davidson with 2,286 (9.1 per cent market share).

“Yamaha led the volume race in the off-road motorcycle market with 29.1 per cent of the total sales of 7,832. Yamaha was followed by Honda with 23.4 per cent of sales and KTM was third, selling 17 per cent” Mr Weber said.

“Looking at the road motorcycle market, Honda was the leading brand, selling 20.5 per cent of the 11,576 road motorcycles sold between January and March 2016. Harley-Davidson was close behind in second place with 19.7 per cent of the road motorcycle market. Harley-Davidson was followed by Yamaha with 15.4 per cent.

“ATV sales were also up on the same period in 2015, with 2.7 per cent more ATVs sold between January and March 2016.

“Polaris was the largest selling manufacturer in the ATV segment, with sales of 1,139 units representing 26.6 per cent of the total ATV sales. Honda was in second place, selling 23.7 per cent. Yamaha was third with 19.7 per cent. A total of 4,276 ATVs were sold across all brands.

“In the scooter market, Piaggio led the sales race, selling 22.2 per cent of the total 1,310 units. Honda and Vespa tied for second with 21.7 per cent each.

“The popularity of scooters in Australia continues to decline, with first quarter sales down a significant 19.3 per cent compared to first quarter 2015 figures.”

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For further information contact: 
Rhys Griffiths, Motorcycle Manager
M: 0418 387 527
E: rhys.griffiths@fcai.com.au