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Road Motorcycles Continue to Be a Popular Choice in 2015

Road motorcycles continue to be a popular choice in 2015, with Australians purchasing 10,749 new road motorcycles in the third quarter of 2015—bringing the year-to-date total to 32,437. The 32,437 sales represent a 1.1 per cent increase of on YTD road motorcycles sales to September 2014.

Releasing the 2015 third quarter motorcycle sales figures, FCAI Chief Executive Tony Weber said Australians purchased 75,848 new motorcycles, all-terrain vehicles (ATVs) and scooters between January and September 2015, down 2.5 per cent in comparison to the same period in 2014.

“Road motorcycles accounted for 42.7 per cent of the 75,848 sales. Off-road motorcycles accounted for 32.2 per cent of sales, ATVs accounted for 19.8 per cent and scooters accounted for 5.3 per cent,” Mr Weber said.

“Harley-Davidson led the volume race in the road motorcycle market, selling 21 per cent of the total road motorcycles sold. Harley-Davidson was followed by Honda with 16.7 per cent of the market, followed by Yamaha with 15.4 per cent.

“Yamaha was the leading brand in the off-road motorcycle market, selling 29.3 per cent of the 24,429 off-road motorcycles sold. Yamaha was followed by Honda with 27 per cent of sales and KTM with 16.3 per cent. Total sales in this segment declined 6.3 per cent, compared to January to September 2014 sales figures.

“ATV sales for January to September 2015 increased 3.9 per cent compared to the same period in 2014. Honda was the largest selling ATV manufacturer for this period, selling 28.7 per cent of the total 14,995 ATVs sold. Honda was followed by Polaris with 24 per cent of the ATV market and Yamaha with 18.2 per cent.

“Scooter sales continue to decline, with January to September 2015 figures down a significant 23.1 per cent compared to the same period in 2014. Honda was the top seller in the scooter market, selling 19.3 per cent of the total 3,987 scooters sold in the January to September 2015 period. Vespa came in second with 18.7 per cent of sales and Piaggio third, with 17.4 per cent.”

Overall, Honda was the leading volume manufacturer between 1 January and 30 September 2015, with 22.5 per cent (17,085) of motorcycle, ATV and scooter sales. Honda was followed by Yamaha with 20 per cent (15,183), Kawasaki with 9.8 per cent (7,443) and Suzuki with 9.3 per cent (7,045).

The FCAI releases motorcycles sales data quarterly. 


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