Banner image for Media Releases

Media Releases

Motorcycle sales on the Rebound

Official figures released by the Federal Chamber of Automotive Industries (FCAI) show that 105,766 motorcycles, scooters and all-terrain vehicles were sold last year - a decrease of 8.9 per cent (10,354 units) over 2009.

"The market showed early signs of a recovery in the last quarter of 2010 providing us with some hope of a turnaround in the New Year," FCAI Chief Executive Andrew McKellar said.

"To sell more than 100,000 motorcycles in any year is a good outcome," he said.

"This is a competitive market which will reward buyers intending to take up riding or upgrade their motorcycle during 2011," Mr McKellar said.

"Buyers need to be mindful that they are getting effective value for money; stick with those brands that have a proven commitment to service and quality," he said.

"Be wary of low quality imitations and ‘grey' imports," Mr McKellar said.

Off-Road bikes were the most popular segment in the marketplace with 38,423 sales (down 9.7%) followed closely by road bikes with 37,968 sales (down 11.1%).

There were 18,942 ATV sales during the year (down 7%) and scooter sales stabilized with 10,433 sales (down 0.6% units).

Honda retained the top spot in 2010 with 23,086 sales followed by Yamaha with 20,500 sales and then Suzuki with 14,749 sales.


Top Ten Sales

5Harley Davidson6,073

Download the Top 10 Report - December 2010
Download the  Summary Report - December 2010

For further information:

Media & Government Relations Manager
02 6229 8221