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Half Yearly Motorcycle sales Result 2010

Road bikes remain the most popular form of two-wheeled transport despite an overall drop in the number of people buying new motorcycles.

Figures released by the Federal Chamber of Automotive Industries (FCAI) show 48,842 motorcycles, scooters and all-terrain vehicles (ATVs) were sold in the six months to June – a 12.1 per cent decline compared to the same period in 2009.

“This half-yearly figure shows some brands performing well despite a decline in the overall market,” FCAI Chief Executive Andrew McKellar said.

Brands to record significant increases include Kymco (114.8 per cent), Buell (62.6 per cent), Victory (12.5 per cent) and BMW (11.9 per cent)

“There is an obvious softening of demand during the winter months but increases in interest rates in the first half of the year have certainly impacted on the market,” he said.

Road-bikes were the most popular segment in the marketplace recording 18,894 sales (10 per cent decrease) followed by the off-road segment’s 16,625 sales (13.7 per cent decrease).

There were 8,165 ATVs sold in the six months to June (down 16 per cent) and scooter sales fell 8.4 per cent to record 5,158 sales.

“It is an extremely competitive marketplace at the moment with many manufacturers offering incentives for riders to trade-up or buy their first motorcycle or scooter,” Mr McKellar said.

“These, added to the already sound environmental and economic reasons to buy a motorcycle, should renew confidence in the market place in the second half of the year,” he said.

Honda was the overall market leader with 10,554 half yearly sales, followed by Yamaha with 8,889 and then Suzuki with 7,079.

Top Ten Sales

5Harley Davidson3051

Download Summary Report - June 2010

Download Top 10 Report - June 2010


For more information:

Rhys Griffiths
Motorcycle Manager
0418 129 943