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Solid Result for Motorcycle sales in 2009

Official figures released by the Federal Chamber of Automotive Industries (FCAI) show that 115,981 motorcycles, scooters and all-terrain vehicles were sold last year – a decrease of 13.6 per cent (18,298 units) over 2008.

“Given the circumstances, this is a very solid result,” FCAI Chief Executive Andrew McKellar said.

“The market has come off a very high base over the previous year, so the industry has certainly stood up well to the economic challenges,” he said.

“In fact, this is the fourth highest annual sales result on record and was achieved in tough economic circumstances,” Mr McKellar said.

“Some brands actually increased sales and deserve congratulations for that,” he said.

ATVs were the only segment to have increased sales during 2009.

Off-Road bikes were the most popular segment in the marketplace with 42,848 sales (down 13.4%) followed closely by Road bikes with 42,372 sales (down 14.2%).

Scooter sales bore the brunt of the market downturn to fall 32.2 per cent (or 5,039 units).
“Looking ahead, there are many sound economic and environmental reasons for people to consider motorcycles and scooters for their transport requirements and 2010 will be a good time to seize opportunities in the marketplace,” Mr McKellar said.

It was a tight race for top spot in 2009 with Honda claiming the position with 25,432 sales followed closely by Yamaha with 25,287 and then Suzuki with 16,995.

Download the Summary Report December 2009

Download the Top 10 Report - December 2009

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