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Motorcycle sales Soar to Record Levels

Motorcycle sales set a new record in 2008 with increasing numbers of Australians turning to two-wheeled transport.

Official figures released by the Federal Chamber of Automotive Industries (FCAI) show that 134,112 motorcycles, scooters and all-terrain vehicles were sold last year – an increase of 3.2 per cent (4,146 units) over the previous record set in 2007.

"This is an outstanding result and the highest sales figure on record," FCAI Chief Executive Andrew McKellar said.

“Sales of motorcycles remained strong throughout 2008 despite the challenges and uncertainty caused by the global financial crisis,” he said.

“While the economic fundamentals will remain challenging in 2009 there are many good reasons why people will continue to turn to motorcycles and scooters for their transport requirements,” Mr McKellar said.

Road bikes were the key driver of growth in the market place during 2008 with 49,347 sales – an 8.5 per cent increase over the previous year.

“The increasing array of motorcycles on the market means that there are models on offer to suit the varying tastes and needs of riders, whether it is for daily commuting or recreation,” he said.

Scooters remained extremely popular with 15,364 units sold during 2008 – a 7.6 per cent increase compared to 2007.

“Many people, particularly those who live and work in busy cities, are being drawn to scooters in record numbers because of their obvious convenience and practicality,” Mr McKellar said.

Sales of ATVs increased by 1.2 per cent during the year to 19,990 units while sales of off-road motorcycles fell two per cent to 49,411 units.

Honda maintained its market leadership in 2008 with 32,651 sales, followed by Yamaha with 28,004 and Suzuki with 18,314 sales.

Cruisers retained leadership of the road-bike sub-segments with 13,156 sales ahead of 250cc (11,053 sales) and super sports (8,630).

The off-road market was very competitive in 2008 with Moto Cross the most popular segment (14,410 sales) ahead of Mini bikes (14,129) and Enduro (14,124).

The agricultural segment was the most popular amongst ATV sales, accounting for 73 per cent of that market (14,587 sales).

For further information contact:
Sheena Ireland, Communications Manager
P: 02 6229 8221
M: 0458 038 555