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Reduced Selling Days Impact New Car sales in April

New car sales were slow in April 2014 with Australians purchasing 80,710 new vehicles in what was a reduced selling month, owing to significant public holidays. The 80,710 sales represent a 5.2 per cent drop, when compared to April 2013 figures.

Releasing the April 2014 VFACTS figures, FCAI Chief Executive Tony Weber said small SUVs were the most resilient segment with sales up 47.5 per cent, compared to April 2013.

“We believe the continued popularity and increase in small SUV sales reflects the extensive choice and price competitiveness available in this segment,” Tony Weber said.

“While total SUV sales rose 4 per cent in April, passenger vehicle sales dropped 8.9 per cent, and light commercial vehicle purchases dropped 8.8 per cent.

“Government purchases of new vehicles continue to rise in 2014, with sales up 3.5 per cent on April 2013. In particular, government purchases of light commercials rose 21.7 per cent.

“Private and business buyers appear to be approaching the market with caution, with sales down 5.9 and 7.9 per cent, respectively.”

The Toyota Corolla was the top selling car for the month, with 3,315 sales. The Corolla was followed by the Mazda3 with 3,057 sales, the Toyota Hilux with 2,574 sales, the Holden Commodore with 2,443, and the Hyundai i30 with 2,271. 

Toyota remained the overall market leader in April, with 18.5 per cent of the market (14,930 sales). Toyota was followed by Holden with 9.9 per cent of the market (8,010 sales), Hyundai with 9.4 per cent of the market (7,626 sales), Mazda with 8.7 per cent of the market (7,000 sales) and Ford with 8 per cent of the market (6,449 sales).

For more information, contact:
Sheena Ireland, Communications Manager
02 6229 8221 / 0458 038 555