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Motorcycle sales on the Rise in 2013

Motorcycle, all-terrain vehicle (ATV) and scooter sales have risen almost one per cent this year, with almost 80,000 sold in Australia between January and September.

The 79,949 sales are 0.8 per cent higher than in the same period last year.

Releasing the motorcycle, ATV and scooter sales figures for the period 1 January to 30 September 2013, Federal Chamber of Automotive Industries (FCAI) Chief Executive Tony Weber said road motorcycle sales remained steady, increasing by 0.8 per cent (31,401 sold); however off-road motorcycles were up by 10.7 per cent (26,628 sold).

ATV and scooter sales decreased 7.5 and 11.9 per cent, respectively, compared to the same period in 2012 - 14,968 ATVs and 6,952 scooters sold.

"Honda led sales of road motorcycles and ATVs for the period. Yamaha led off-road motorcycle sales and Piaggio led scooter sales," Mr Weber said. 

Honda sold 6,299 new motorcycles, followed by Harley-Davidson with 5,779 and Kawasaki with 5,211. Victory Motorcycles continued its steady progress towards increased market share, selling 364 units—a 12.7 per cent increase on the same period in 2012.

Yamaha increased their sales of off-road motorcycles by 9 per cent (7,811 sold) compared to the same period last year. They were followed by Honda, who saw steady growth (13.5 per cent) with 6,356 units sold. KTM and Suzuki came third and fourth, respectively, in the off-road segment with 4,499 and 3,390 sold.

While Honda continued to lead the ATV sales race, their sales volume contracted in comparison to the same period last year—down 11.1 per cent, with 3,772 sold. They were followed by Yamaha (3,033), Polaris (2,904) and Suzuki (1,478).  

BRP again experienced significant growth (1,283 units)—up 24.6 per cent compared to the same time in 2012.

In a still slowing scooter market, Piaggio sales grew to 1,150 scooters—up 3.3 per cent from the same period last year. Honda was the second top scooter seller, with 859 sold. 

Across all segments, Honda was the leading volume manufacturer with 17,286 units sold. They were followed by Yamaha (14,133), Kawasaki (8,501) and Suzuki (7,669).

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