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Motorcycle sales in Australia Increase 8 July 2013

More than 53,000 motorcycles, all-terrain vehicles (ATVs) and scooters were sold in Australia in the first half of this year, with Honda leading sales of road motorcycles and ATVs. Yamaha led sales of off-road motorcycles and Piaggio led scooter sales. 

The industry sales figures release today by the Federal Chamber of Automotive Industries (FCAI) show motorcycles, ATVs and scooters sales for the period 1 January to 30 June 2013 were 53,594—2.4 per cent higher than in the same period last year.

Specifically, road motorcycle sales increased 4.4 per cent to 21,169 unit and off-road motorcycles were up by 10.1 per cent to 17,195 units. ATV and scooter sales decreased 4.8 and 13.2 per cent, respectively compared to the first half of 2012. Only 10,403 ATVs and 4,760 scooters were sold.

Honda led the sales of road motorcycles with 4,177 new units sold. Harley-Davidson came in second with 3,893 and Kawasaki in third with 3,694. With more new offerings in the road segment, KTM showed significant growth selling 412 units—a 157.5 per cent increase on their 2012 half year sales.

In the off-road segment, Yamaha increased their sales by 4 per cent (4,719 units sold) compared to the first half of last year. These sales made them the lead off-road motorcycle producer for the period. Growing by almost 23 per cent, Honda took second place with 4,318 units. KTM and Suzuki were third and fourth, with 2,644 and 2,497 units respectively.

Honda continued to grow their ATV sales—up 3.2 per cent to 3,137 units sold—to lead Australian sales of ATVs. They were followed by Yamaha (2,061), Polaris (1,724) and Suzuki (1,127). BRP experienced significant growth (785 units)—up 28.1 per cent compared to the same time in 2012.

Despite a slowing Scooter market, Piaggio sales grew to 763 scooters—up 1.3 per cent from the same period last year—making them the top seller of scooters in the first half of this year. Honda came in second selling 611 units.

Across all segments, Honda is the leading volume manufacturer for the first half of 2013 with 12,243 units sold. They’re followed by Yamaha with 9,017 units, Kawasaki with 5,809 units and Suzuki with 5,578.


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