Introduction
The Australian motorcycle market experienced a solid sales result during 2009 despite the challenging economic circumstances.
Official figures released by the Federal Chamber of Automotive Industries show that 115,981 motorcycles, scooters and all-terrain vehicles were sold - a decrease of 13.6 per cent (18,298 units) over 2008. This was the fourth highest annual sales result on record and was achieved in tough circumstances caused by the impact of the global financial crisis. Looking ahead, there are many sound economic and environmental reasons for people to consider motorcycles and scooters for their transport requirements and 2010 will be a good time to seize opportunities in the marketplace. A snapshot of 2009
- It was a tight race for top spot with Honda claiming the position with 25,432 sales followed closely by Yamaha with 25,287 and then Suzuki with 16,995.
- ATVs were the only segment to increase sales during 2009 - rising 1.9 per cent to 20,363 sales.
- Off-Road bikes were the most popular segment in the marketplace with 42,848 sales (down 13.4%) followed closely by Road bikes with 42,372 sales (down 14.2%).
- Scooter sales bore the brunt of the market downturn with 10,398 sales (down 32.2 per cent).